Rank Interactive · Nov 2020 · Senior UX/UI Designer
Trophies System
A flexible trophies system that increased player engagement across 120+ sites, balancing brand customization with a consistent, intuitive experience.
A flexible trophies system that increased player engagement across 120+ sites, balancing brand customization with a consistent, intuitive experience.
Problem
Player engagement was inconsistent across 120+ branded sites, and existing reward mechanics were rigid, hard to localize, and difficult for product teams to adapt per brand.
Approach
Studied player behaviour across multiple brands, mapped reward loops, and designed a configurable trophies framework that worked across casino, bingo, and sports verticals.
Design Decisions
Created a token-driven visual system so each brand could theme trophies without breaking the underlying UX, and standardized states, animations, and progress feedback across the suite.
Outcome & Impact
Rolled out across 120+ sites with measurable lifts in session length and repeat play, while giving brand teams a self-serve way to launch new trophy campaigns.
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