Roomvu · Case Study
Reimagining Growth at Roomvu
A fragmented dashboard, redesigned into a clear, motivating Success Hub.
- Role
- Senior UX/UI Designer
- Scope
- Dashboard, Growth
- Duration
- Ongoing
Before / After
A shift in how growth feels.
Before
- Feels like a checklist
- Features are hidden
- No clear next step
After
Success Hub
- Clear progress and direction
- Features are visible
- Users know what to do
Core Idea
From tasks → to growth experience
Instead of showing users what to do, the new dashboard helps them understand where they stand, what matters next, and how to grow.
Features in Detail
The pieces that make it click.
Success Score
Know where you stand.
AI Power Ups
AI made effortless.
Inspiration Feed
Real stories, right moment.
Level up Academy
Learn inside the flow.
Quick Actions
Shortcuts to what matters.
Tools Discovery Cards
Hidden tools, finally seen.
How we listen
Design decisions
start with listening
- Talk directly with active users
- Hear real frustrations and wins
- Turn feedback into shipped features
These sessions directly shape what we build next.
What users said · What we shipped
Maria L.
“I finally know what to do next.”
→ Shaped: Success Score
Jamal K.
“The AI tools save me hours every week.”
→ Shaped: AI Power Ups
Priya S.
“Seeing other agents win motivates me.”
→ Shaped: Inspiration Feed
David R.
“I discovered tools I never knew existed.”
→ Shaped: Tools Discovery Cards
Recognition & Leadership
Trusted to lead, recognized for impact.
Senior Product Designer
Led the end-to-end redesign of Roomvu's dashboard, shaping a unified Success Hub experience for thousands of agents.
Cross-functional collaboration
Partnered closely with PM, engineering, and customer success to align on outcomes and ship features that move the needle.
Design thinking in practice
Introduced weekly user listening sessions as a team ritual — turning feedback into a continuous design loop.
Continuous Improvement
Built as a living system.
This project evolves continuously. Decisions are based on real user behavior, analytics, and session recordings, allowing constant refinement and improvement.
