Rank Interactive · Sep 2022 · Senior UX/UI Designer
Spark CSM
A modular system for building landing pages and mini-sites fast, helping teams ship consistent, high-quality experiences without breaking design or flow.
A modular system for building landing pages and mini-sites fast, helping teams ship consistent, high-quality experiences without breaking design or flow.
Problem
Marketing and product teams were rebuilding similar landing pages from scratch, leading to inconsistent UI, slow launches, and fragmented brand experiences across multiple skins.
Approach
Audited dozens of existing pages, identified shared patterns, and co-designed a modular block system with engineering so non-designers could compose pages confidently.
Design Decisions
Built a flexible block library with strict design tokens, embedded guardrails into the editor, and prioritized previewable, brand-safe defaults over open-ended customization.
Outcome & Impact
Cut new landing-page production time dramatically, unified the look and feel across brands, and gave non-design teams a self-serve path without sacrificing quality.
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